Bing Now a Serious Challenger to Google

Given undistinguished history of Microsoft‘s late and unlamented Live Search engine, the predecessor to Bing, it’s easy to dismiss Redmond as a hapless also-ran in the search market. But given the vast sums of money and resources that Microsoft is investing in its fledging Google challenger, this could change in a hurry.

Launched in May, Bing initially received a tepid response; some critics essentially called it Live Search with a new coat of paint. But Microsoft is nothing if tenacious. (Old-timers will recall how badly the early versions of Windows stank before Redmond finally found success with version 3.0.) The company has been steadily upgrading Bing since May, including some pretty useful innovations announced Wednesday.
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