by iSpit
Do This My Way
NOLA’s Jay Electronica wants to be successful. But on his own terms. And, in his most candid interview to date, in his own words.
As Told To Elliott Wilson
By the time you read this: Jay Electronica may have, at long last, landed a record deal. Or not. It’s hard to predict the future of the enigmatic MC who electrified the rap world from the end of ’09 to early 2010 with a song called “Exhibit C.” Produced by Just Blaze, who broke the record while guest-hosting Tony Touch’s Shade 45 Sirius show, the soulful sonic boom ushered in the rise of this NOLA brother with the Nas flow—captivatingly complex lyrics and vivid storytelling.
After being wooed by the record industry’s biggest execs for a year Elect is still, at press time, a free agent. But recent dealings with Mr. Shawn “Jay-Z” Carter may be changing that. In his modest Bed-Stuy, Brooklyn apartment, the man born Timothy Thedford spoke for over three hours about his almost Forrest Gump-like journey through this thing called life. Aiming to do justice to his jam-packed existence, RESPECT. hosts Electronica unfiltered. Here’s a toast to a true original.
“My light is brilliant.”
“Exhibit C” magnified everything. Everybody was coming at one time. I’m the kind of person where if I get to a point where I can’t make this decision then I’m gonna stand still. I don’t care. I’ll stand still for two years, 20 years. I’m 34 years old. I’m still learning myself, but I know myself a little bit, so I stand still. People was telling me, “Oh, you buggin’, this is the time.”
By the time March [2010] came, it was crazy. I coulda signed any kinda deal at that time. I coulda took these publishing companies to the cleaners. I met anybody you can think of. Like, I’m gonna entertain what you sayin’, but we already have a fundamental disagreement in the way that we view the music business and the treatment of people, period. I need to feel like I’m talking to my grandmother. I need to feel like I’m talking to my sister or my mama to feel comfortable. If I’m not at that comfort level then I’m completely uncomfortable.
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